Facebook & Instagram Ads: Case Study
1
Client's Challenge
🚩 Increased Competition
The apparel market is highly competitive, with numerous brands vying for customer attention.
🚩 Standing Out From the Crowd
Developing a unique marketing strategy that resonates with potential customers and differentiates XtendedWear from competitors.
🚩 Limited Marketing Budget
XtendedWear was operating with a limited ad spend and needed to maximize every marketing dollar to scale effectively.
🚩 Inventory Management Challenges
Inventory management issues led to periodic stock shortages, affecting sales momentum, particularly during high-demand periods.
2
Our Approach
We started by auditing the client’s previous campaigns and identifying key areas for improvement. Our strategy focused on targeting specific audience segments more likely to convert into qualified leads. This involved the following steps:
🟩 Target Audience Analysis
We tested broad versus interest-based targeting to find the most profitable segments, focusing on customers in demanding professions who value durability and comfort.
🟩 Competitor Analysis
To ensure a higher response rate from leads, we created an automated funnel. This included text message follow-ups and multi-channel outreach to engage prospects when they didn’t answer initial calls.
🟩 Brand Positioning & Messaging
By optimizing the ad creatives and audience targeting, we achieved a click-through rate (CTR) of 2.6%, a strong indicator of engagement compared to the client’s previous efforts.
🟩 Creative Iterations
- Developed and tested multiple creative assets, including images and videos, to identify which content resonated most with XtendedWear’s target audience.
- Despite budget constraints, the focus was on maximizing the efficiency of each ad dollar spent to achieve substantial returns.
3
Solution
In addition to refining the creative and targeting strategy, we:
🟩 Meta Ads Campaign
We leveraged Meta's robust advertising platform to precisely target XtendedWear’s ideal customers based on key demographics, interests, and behaviors, driving engagement and conversions.
🟩 Content Marketing
We developed valuable, engaging content across multiple online channels, including email marketing, social media, and high-converting videos. This content was designed to build brand awareness, educate XtendedWear’s audience, and drive traffic to their site.
🟩 Influencer Marketing
We collaborated with trusted influencers to expand XtendedWear’s reach, building credibility and trust through authentic endorsements that resonated with their target audience.
4
After running the campaign for just 4 MONTHS, the results spoke for themselves:
🟩April: $274 in ad spend, ROAS of 10.50, net profit of $2,442.
🟩 May: $648 in ad spend, ROAS of 4.50, net profit of $2,065.
🟩 June: $1,920 in ad spend, ROAS of 2.44, net profit of $2,505.
🟩 July: $1,343 in ad spend, ROAS of 2.52, net profit of $3,386.
Here is the proof:
📅April: 10x ROAS
📅May: 4.5x ROAS
📅June: 2.4x ROAS
📅July: 2.5x ROAS
💸In 4 Months, we achieved:
AD SPEND: $4,185 👉🏼 PROFIT: $13,850
Ad Creatives
Email Marketing | Designed by Us:
We've also implemented a pop up with a 9.45% Submit rate followed up with automations.
So…
ARE YOU READY TO LET US SCALE YOUR BRAND?
At Prosper Media, we live and breathe Meta and TikTok ads, coupled with high-converting landing pages. Our mission is to scale e-commerce brands and help them prosper. If you're ready to take your brand to the next level, let's work together to achieve your goals.
Contact Us Today 👇🏼
Prosper Regards,
McKenzie & Victor Gomes
